Songtradr Acquires Bandcamp in a Strategic Move Supported by Epic Games
In a groundbreaking announcement today, Songtradr, the foremost music licensing platform and marketplace championing artists, labels, and publishers, declared its acquisition of Bandcamp. The collaboration is endorsed by Epic Games, a premier interactive entertainment company recognized for its 3D engine technology.
Bandcamp, a robust online music store and community boasting over 5 million artists and labels, has been the go-to destination for fans eager to discover, engage, and back their favorite artists directly. The acquisition is not merely a business merger but a strategic move to uphold and amplify Bandcamp’s ethos within a music-first environment. It also offers Songtradr an exciting avenue to augment its services tailored for the artist community.
What’s more, this amalgamation will open new doors for Bandcamp artists. Songtradr is rolling out an offer for them to license their music across diverse media, encompassing content creators, app and game developers, as well as brands. Artists will relish the empowerment, retaining complete ownership and control over their music rights. Moreover, they stand to amplify their earnings leveraging Songtradr’s vast global licensing network.
The partnership potential with Epic Games is another exciting frontier. The gaming giant is keen on partnering with Songtradr to curate a rich music inventory. Artists will have the option to license their creations for incorporation within Epic’s expansive ecosystem. Committing to its collaborative spirit, Epic will persist in its ventures with Bandcamp, notable ones being projects like “Fortnite Radio.” It’s also investing in Songtradr, underscoring its support for a seamless integration of Bandcamp into Songtradr’s fabric.
Paul Wiltshire, CEO of Songtradr, an ardent musician himself, shared his enthusiasm, “The heart of Songtradr has always resonated with artistry and creativity. With Bandcamp coming on board, we’re strengthening our ensemble of music industry connoisseurs and artists who excel in music licensing, composition, rights management, and distribution.”
Steve Allison, Vice President and General Manager, Store at Epic Games, mirrored the sentiment. “Songtradr, Epic, and Bandcamp are bound by a common value – ensuring just compensation for artists. This acquisition will simplify the journey for independent artists connecting with creators and developers eager to license their music. It also paves the way for Epic to zero in on our core metaverse, games, and tools pursuits.”
